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Spring 2027 own brand: is your range still on time?

Chinese New Year falls on 6 February 2027. Factories in China stop taking new work weeks before that date and need weeks afterwards to get back to normal output. For an own brand range to be on the shelf in spring, artwork and samples have to be signed off in November.

Tell us which categories you are planning and when they need to be in store. We tell you whether that is still realistic and which dates matter. No charge and no prices at this stage.

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